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FRONTLINE: The Merchants of Cool DVD
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FRONTLINE: Generation Like DVD
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Item No.: FRL63207
Single DVD

FRONTLINE correspondent Douglas Rushkoff explores how the perennial teen quest for identity and connection has migrated to social media, and exposes the game of cat-and-mouse that corporations are playing with these young consumers. The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.
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