
CEO Exchange: Heroes and Villains of the Computer Age (Intel, Symantec) DVD
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CEO Exchange: Bringing Value to Middle America (Darden Restaurants, VF Corp,) DVD
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CEO Exchange: Putting the Pizzazz Back Into Xerox and Coke (Xerox, Coke) DVD
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CEO Exchange: Winning Customers Through Savvy Marketing (NASCAR, Sprint Nextel) DVD
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Item No.: CEEX6504
Single DVD
In this episode of CEO EXCHANGE meet two CEOs who know the importance of a winning marketing strategy. Through popular competitions like the Nextel Cup, NASCAR's Brian France has driven millions of fans to enjoy the sport. And by maintaining pole position as one of NASCAR's chief sponsors, Gary Forsee has Sprint Nextel on track to lap the competition. They are two CEOs who are firing on all cylinders in the race to attract new customers.
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AVAILABILITY: In Stock, leaves warehouse in 1 - 2 full bus. days
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