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CEO Exchange: Putting the Pizzazz Back Into Xerox and Coke (Xerox, Coke) DVD
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Item No.: CEEX6501
Single DVD

In this episode of CEO EXCHANGE meet the CEOs of two companies with iconic names that have long been part of our everyday vocabulary. At Xerox, Anne Mulcahy didn't copy anyone's game plan when she rebuilt the company into a contemporary high-tech powerhouse. And Coca-Cola's Neville Isdell is refreshing the product mix to satisfy the public's thirst for non-carbonated drinks. Two CEOs who are determined to steer their companies back to the future.
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