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CEO Exchange: New Ways to Enjoy TV, Movies, and Music (Universal Studios, Universal Music Group) DVD
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CEO Exchange: Putting Technology in Good Hands (Motorola, Allstate) DVD
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Item No.: CEEX6406
Single DVD

Meet two CEOs who have navigated their well-established companies boldly into the future. Ed Zander found his calling when he transformed Motorola from a troubled electronics firm into the hottest mobile phone maker around. Allstate's Ed Liddy insured the well-being of his company by revamping an antiquated agent system while using new technology to boost efficiency. Two CEOs who made sure their brands will be around for years to come.
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