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CEO Exchange: The Recipe for Success (Nordstrom, Starbucks) DVD
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Item No. CEEX6401
CEO Exchange: Putting the Pizzazz Back Into Xerox and Coke (Xerox, Coke) DVD
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Item No. CEEX6501
CEO Exchange: Changing the Way We Play (Mattel, Activision) DVD
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Item No. CEEX6404

CEO Exchange: Multimedia in the Digital Age (Comcast, McGraw-Hill)

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Item No.: CEEX6403
Single DVD

Meet two CEOs who have arrived at the crossroads of multimedia from two different directions. Brian Roberts heads Comcast Corporation, the #1 cable provider in the country, which is now expanding into video-on-demand, Internet and telephone services. Terry McGraw leads The McGraw-Hill Companies, which are now placing far less emphasis on traditional publishing in favor of textbooks, educational testing products and global financial services.
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