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CEO Exchange: Multimedia in the Digital Age (Comcast, McGraw-Hill)
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CEO Exchange: Making Lives Better Through Innovation (GE, Kraft) DVD
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CEO Exchange: Changing the Way We Play (Mattel, Activision) DVD
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CEO Exchange: Putting the Pizzazz Back Into Xerox and Coke (Xerox, Coke) DVD
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CEO Exchange: The Recipe for Success (Nordstrom, Starbucks) DVD
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Item No.: CEEX6401
Single DVD

Meet two CEOs of companies known for bonding with their customers and employees. Blake Nordstrom is carrying on the family tradition of providing exceptional customer service at a large retail store where employees are considered part of the family. Jim Donald makes sure that Starbucks is a comfortable home-away-from-home for customers, and the company takes pride in treating employees as "partners."
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