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FRONTLINE: The Persuaders DVD
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Item No.: FRL62303
Single DVD

Frontline examines the "persuasion industries" -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.
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PBSFRONTLINE: The Persuaders DVD
 
5.0

(based on 1 review)

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(1 of 1 customers found this review helpful)

 
5.0

Great Coverage of Advertising Industry

By Ally

from CA, USA

Verified Buyer

Comments about PBS FRONTLINE: The Persuaders DVD:

thoughtful, entertaining and informative.
Highly recommended

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