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FRONTLINE: The Merchants of Cool DVD
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Comments about PBS FRONTLINE: The Merchants of Cool DVD:
This is w/o doubt the best expose of advertising techniques aimed at youth I've ever seen, I've used it with high school students for years. and that's the problem, the techniques change so rapidly and dramatically as technology changes that 10 years old seems ancient to current students, it REALLY needs to be updated PLEASE! It's too good and too unique to just fade away!
Comments about PBS FRONTLINE: The Merchants of Cool DVD:
Showing this in an Adolescent Psych class. Nice video...
Comments about PBS FRONTLINE: The Merchants of Cool DVD:
Fascinating program, but it's ten years old now. It needs updating to include YouTube and other forms of Internet marketing. Young people today roll their eyes when they see Britney Spears in this video.
Comments about PBS FRONTLINE: The Merchants of Cool DVD:
The only problem here is Douglass Rushkoff exposes marketing for what it is. While focusing on youth, this onslaught of media fired marketing that is hurled at us all 24/7 without stop. Advertising in this country is totally out of control. As a matter of fact advertising brought on by David Sarnoff was a mistake. Entertainment was the loser. Check your wallets America you are paying way to much, honestly.
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