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FRONTLINE: The Merchants of Cool DVD
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Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising.
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REVIEW SNAPSHOT®

by PowerReviews
PBSFRONTLINE: The Merchants of Cool DVD
 
4.6

(based on 5 reviews)

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    (3)

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    (2)

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Reviewed by 5 customers

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(1 of 1 customers found this review helpful)

 
5.0

Consumer Identity 101

By M-the Eng teacher

from Chattanooga, TN

Comments about PBS FRONTLINE: The Merchants of Cool DVD:

I use this with Brave New World in my sophomore classes. Quotes end up as citations in their research papers. It suddenly hits them like a ton of bricks that Huxley's book is not hyperbole, but reality.

(2 of 2 customers found this review helpful)

 
4.0

Oldie but goodie

By Tobacco Ed

from Chico CA

Verified Reviewer

Comments about PBS FRONTLINE: The Merchants of Cool DVD:

This is w/o doubt the best expose of advertising techniques aimed at youth I've ever seen, I've used it with high school students for years. and that's the problem, the techniques change so rapidly and dramatically as technology changes that 10 years old seems ancient to current students, it REALLY needs to be updated PLEASE! It's too good and too unique to just fade away!

(2 of 2 customers found this review helpful)

 
5.0

Great video!

By Dr. Fielder

from Jackson, MS

Verified Buyer

Comments about PBS FRONTLINE: The Merchants of Cool DVD:

Showing this in an Adolescent Psych class. Nice video...

(4 of 5 customers found this review helpful)

 
4.0

A bit dated

By Dan

from Seattle, WA

Verified Reviewer

Comments about PBS FRONTLINE: The Merchants of Cool DVD:

Fascinating program, but it's ten years old now. It needs updating to include YouTube and other forms of Internet marketing. Young people today roll their eyes when they see Britney Spears in this video.

(1 of 3 customers found this review helpful)

 
5.0

Top Flight

By Dusty Durst

from Rayne La.

Verified Reviewer

Comments about PBS FRONTLINE: The Merchants of Cool DVD:

The only problem here is Douglass Rushkoff exposes marketing for what it is. While focusing on youth, this onslaught of media fired marketing that is hurled at us all 24/7 without stop. Advertising in this country is totally out of control. As a matter of fact advertising brought on by David Sarnoff was a mistake. Entertainment was the loser. Check your wallets America you are paying way to much, honestly.

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