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FRONTLINE: The Merchants of Cool DVD

List Price: $29.98
Our Price: $19.99

Item No.: FROL6909
Single DVD

Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising.
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REVIEW SNAPSHOT®

by PowerReviews
PBS FRONTLINE: The Merchants of Cool DVD
 
4.7

(based on 3 reviews)

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    (2)

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    (1)

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Reviews

Reviewed by 3 customers

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9/2/2011
 
5.0

Great video!

By Dr. Fielder

from Jackson, MS

Verified Buyer

Comments about PBS FRONTLINE: The Merchants of Cool DVD:

Showing this in an Adolescent Psych class. Nice video...

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12/30/2010

(0 of 1 customers found this review helpful)

 
4.0

A bit dated

By Dan

from Seattle, WA

Verified Reviewer

Comments about PBS FRONTLINE: The Merchants of Cool DVD:

Fascinating program, but it's ten years old now. It needs updating to include YouTube and other forms of Internet marketing. Young people today roll their eyes when they see Britney Spears in this video.

(0 of 1 customers found this review helpful)

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8/2/2010

(0 of 1 customers found this review helpful)

 
5.0

Top Flight

By Dusty Durst

from Rayne La.

Verified Reviewer

Comments about PBS FRONTLINE: The Merchants of Cool DVD:

The only problem here is Douglass Rushkoff exposes marketing for what it is. While focusing on youth, this onslaught of media fired marketing that is hurled at us all 24/7 without stop. Advertising in this country is totally out of control. As a matter of fact advertising brought on by David Sarnoff was a mistake. Entertainment was the loser. Check your wallets America you are paying way to much, honestly.

(0 of 1 customers found this review helpful)

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